From print to digital, social and environmental, photo and video, the breadth of my experience at Vituity lies on the principle that any medium is a vehicle to communicate great storytelling and design.
As lead designer on the Engagement Marketing team, I was responsible for crafting the visual storyline for ad campaigns, content offers and activations across platforms.
I Worked On
Strategy
Concepting
Research
Engagement Strategy
Content Strategy
Branding
Brand Identity
Tone of Voice
Art Direction
Photoshoot Production
Copywriting
Merchandise
Design
Campaign Art Direction
Booth Design
Environmental Design
Digital Product
Social Media Design
Marketing Emails
Web Design
App Design
Activation
Social Strategy
Advertising
Social Reach
Customer Engagement
Newsletter
New Brand, New Look
In collaboration with stakeholders across the enterprise, I designed and project managed the Vituity rebranding effort. Above is our debut ad to highlight the culture of caring and brand approachability we stand for. We wanted to tell a story about a working parent and child can thrive with the support of Vituity physicians and care teams.
As part of the rebranding effort, our presence at trade shows needed to be reflective of Vituity’s new brand. Initial use case was at the Society of Hospitalist Medicine conference. Above is initial set up in Las Vegas. For this booth, I was art director for the photo shoot - and yes, those are all practicing Vituity doctors).
Partnership Conference
Vituity hosts an annual internal Partnership meeting where 3,500 doctors and physician assistants travel from around the country for three days with their colleagues. As lead designer for the Partnership Meeting, I worked with stakeholders and with the Events Marketing team to develop a desert theme that felt on brand and appropriate for the venue location. In addition to print and digital collateral (headers, banners, splash page graphics), I also designed and developed a mobile app for use on-site as shown below. We had an engagement rate of 86% which was an improvement of 32% YoY. The app was available for download to all attendees via the App Store and Google Play.
The Inside Track Monthly Newsletter
The Inside Track is an internal platform for Vituity providers to share insights, learnings, business development and patient care stories. The goal was to translate actionable messaging strategy into an integrated editorial calendar by designing a user-friendly, visually appealing resource to showcase monthly contributions by Vituity health providers. In collaboration with the Communications Manager and our Chief Operations Officer, I developed and implemented a monthly editorial calendar, sourced and edited all content from contributing authors, and distributed via Marketo on behalf of the COO.
