Hello!

Creative by choice,
storyteller at heart.

As an art director and visual designer for 15+ years, I've developed an ability to inspire great design, ask critical questions, and cultivate talent. With deep experience in B2B and B2C tech, I've honed my ability to bring a brand's vision to light.

I specialize in defining and implementing brand principles and nurturing meaningful stories across multiple platforms and verticals. Human-centered, insights-fueled stories inspire me and I am drawn to cross-functional teams that encourage curiosity, collaboration, and iteration.

From big-picture thinking to scaling design in hyper-growth environments, I quickly identify sustainable and efficient design solutions. You’ll never hear me say “this is how we’ve always done it.” I approach my work as a partnership. My job is to listen and help companies look and feel their best, and to do everything I can to highlight a company’s mission and value. 

Years ago, I traded sunshine for snowstorms, and earned my bachelors in Graphic Arts with minors in photography and psychology from the S.I. Newhouse School of Public Communications at Syracuse University. I currently reside Walnut Creek, California and am open to SF Bay Area and remote opportunities.

Reach out. I’d love to hear your story. 

Warmly,
Yasmin 

Branding

• Brand Design

• Research

• Brand Identity

• Tone of Voice

• Art Direction

• Photography

• Photography
  Art Direction

• Photography
  Post-Production

Strategy

• Concepting

• Research

• Brand

• Engagement

• Content

• Social

• Launch

Digital Product

• UI design

• Mobile design

• Production

• Prototyping

Activation

• Campaigns

• Advertising

• Event Direction

• Content Creation

• Video

• Social Media

• Copywriting

Programs

• Adobe Illustrator

• Adobe InDesign

• Adobe Photoshop

• Figma

• Sketch

• InVision

• PowerPoint

• Keynote

• Photography

• Jira

• Asana